to make the stone stony

"If we start to examine the general laws of perception, we see that as perception becomes habitual, it becomes automatic... Such habituation explains the principles by which, in ordinary speech, we leave phrases unfinished and words half expressed... The object, perceived in the manner of prose perception, fades and does not leave even a first impression; ultimately even the essence of what it was is forgotten... Habitualization devours work, clothes, furniture, one's wife, and the fear of war... And Art exists (so) that one may recover the sensation of life; it exists to make one feel things, to make the stone stony. The purpose of art is to impact the sensation of things as they are perceived, and not as they are known. The technique of art is to make objects "unfamiliar," to make forms difficult, to increase the difficulty and length of perception because the process of perception is an aesthetic end it itself and must be prolonged."

-Victor Shklovsky, "Art as Tecnique," in Russian Formalist Criticism: Four Essays.-

frio
teorico
pero cierto, no?
y bonito, no?
y puedo ver casi el mismo planteamiento
en cortazar.
no?
esta por todo rayuela,
y mas.
y dicho de una forma
mucho mas hermosa por supuesto
y menos categorica.
es una cuestion de naturaleza del discurso.